Articles

Learn what marketing optimization is about, and become super-knowledgeable.

Personalization A/B Testing

David Hoos on 01 May. 2018

Learn what three things are required for impulse buyers to make a purchase, and how to get them to convert on your website.
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Personalization A/B Testing

David Hoos on 09 Mar. 2018

Here's your comprehensive guide to limited time offers - why they work, when to use them, and how you can implement them today.
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A/B Testing

David Hoos on 09 Mar. 2018

Your comprehensive guide to discerning between quantitative vs. qualitative research practices and selecting the best approach for your business needs.
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Personalization

David Hoos on 19 Jan. 2018

Use these steps to improve your product descriptions and push your conversion rate in the right direction.
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Personalization A/B Testing

David Hoos on 03 Jan. 2018

You can convert more visitors by understanding these seven types of customers and how each of them typically engages online.
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Personalization A/B Testing

David Hoos on 12 Dec. 2017

What is a good conversion rate? What conversion rate should you benchmark your website against? Get our answer to these important questions and more.
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Personalization A/B Testing

David Hoos on 12 Dec. 2017

Ask any group of marketers how to increase ecommerce sales fast, and the first suggestion you’ll hear is “hold a sale.” Shoppers love sales. Any reason you can come up with to hold one – be it Black Friday, Memorial Day, or your ecommerce birthday – is sure to boost revenue. There’s just one problem with the idea. “On Sale” ... Read More
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Personalization A/B Testing

David Hoos on 01 Nov. 2017

ROAS or return on ad spend is an essential metric to monitor and to manage if you want to lower costs and drive higher ecommerce sales.
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Personalization Surveys

sayed shahnur on 08 Sep. 2017

GrowthFunnel is a personalization tool to increase signups, subscriptions, purchase, referal traffic and sales. It has 5 different sales funnels like pop ups, floating bars, sliders, in-line forms and lead links. The funnels records the data it captures and uses it to personalize the experience of website visitors by calling them with their name when they are returning to your site. Moreover, every lead you capture will be accompanied by its social and professional data like FB, Twitter details and also user behavior information. So overall, GrowthFunnel is a thousand step ahead of other conversion tools in the market with its diversified funnel systems and lead scoring features.
Personalization

sayed shahnur on 08 Sep. 2017

In this article, I’ll share 19 powerful LinkedIn marketing strategies to get highly qualified business leads from LinkedIn on a consistent basis.
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