Personalization A/B Testing

David Hoos on 26 Jan. 2017

By David Hoos | 10 minute read

Businesses that blog average 55% more website visitors than those that don’t. And blogs can be a powerful tool for conversions when done correctly.

Picture this: your cousin from the other side of the country sends you a link to her blog. First, you read a post about her fears about running her first marathon. Then, you soon find yourself reading post after post about your cousin, and vow to check her blog more often. You close the browser, feeling more connected to your faraway relative than before.

Business blogs, like personal blogs, can provide invaluable connections for your company, engaging your customers in a way that Facebook and Twitter can’t. While social media is good for casual contact, your message can easily get lost among the chatter. Instead, invest your time in in-depth content that draws new customers to your site.

According to a study done by Hubspot, businesses that blog average 55% more website visitors than those that don’t. This means that if you aren’t already blogging regularly, you are missing out on valuable prospects.

Posting on your company’s blog can help you:

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