Personalization A/B Testing

David Hoos on 01 Mar. 2017

By David Hoos | 9 minute read

If you’re planning to launch an ecommerce loyalty program, go over your proposal in light of these three tips.

Take up the topic of loyalty programs with any ecommerce marketer, and you’ll hear the same questions and observations come up every time:

Are you looking for ways to get better leverage from your own loyalty program? Or are you still on the fence about whether or not you should launch a loyalty program at all?

Our researchers dug deep to see what they could learn from Amazon Prime. In this article, we’re going to share those findings with you.

The results may be surprising.