Personalization A/B Testing

Carmen Apostu on 11 Aug. 2017


“Poor design creates friction.” – Jared M. Spool

If you’ve spent the time researching and developing an app idea which will solve a clearly defined problem for a target user group, this is a great start, but you’re only part-way there.

You may have identified the most pressing problem facing app users, but if your User Experience (UX) isn’t delivering for them, then you’ll quickly find that you face some potentially costly issues.

That opening quote really is the underlying point – if you have created a poor UX experience, you are creating friction somewhere in your app and users don’t like friction.

Your UX should be a high priority. In fact, we would say that poor UX is much more expensive than getting a great UX created in the first place. Here’s why.