Personalization A/B Testing

David Hoos on 12 Dec. 2017

By Jon MacDonald
8 minute read | Last Updated: November 10, 2017

What is a good conversion rate? What conversion rate should you benchmark your website against? Get answers to these important questions.

“What is a good conversion rate for our ecommerce website?”

At The Good, we get asked that question all the time. If there’s a list of the top three questions ecommerce VP’s ask conversion optimization specialists, that one has to be in first place.

As with many marketing-related questions, there’s only one correct answer: “One that is always improving.”

But that’s not the answer managers want to hear. They want assurance of two things: first, that their conversion rate is high enough, and secondly, that they’re doing as good or better than the competition.

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