By Jon MacDonald
8 minute read | Last Updated: November 10, 2017
What is a good conversion rate? What conversion rate should you benchmark your website against? Get answers to these important questions.
“What is a good conversion rate for our ecommerce website?”
At The Good, we get asked that question all the time. If there’s a list of the top three questions ecommerce VP’s ask conversion optimization specialists, that one has to be in first place.
As with many marketing-related questions, there’s only one correct answer: “One that is always improving.”
But that’s not the answer managers want to hear. They want assurance of two things: first, that their conversion rate is high enough, and secondly, that they’re doing as good or better than the competition.