Personalization

David Hoos on 19 Jan. 2018

By David Hoos
10 minute read | Last Updated: January 18, 2018

Use these steps to improve your product descriptions and push your conversion rate in the right direction.

Wouldn’t it be a windfall to uncover a simple tactic you can use to get more sales on your ecommerce site – something that doesn’t require you to double down on pay-per-click ads, rebuild your entire website, or do anything else that’s cash and labor intensive?

If you agree that investing a little to earn a lot is a good idea, here’s a red-hot tip: optimize your product descriptions.

“A lot of ecommerce companies completely miss the boat by focusing on features or technology. The most effective product descriptions inspire by focusing on what the customer will do with the product,” says Isaac Szymanczyk, principal at content agency Conveyor.

“The secret is staying focused on the consumer experience and then finding a way to work the product into it. It’s not hard, but it takes practice and discipline to maintain that approach through thousands of SKUs.”

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